My name is Alex Maldonado, I am a self taught artist. I was born in Los Angeles and raised throughout the Greater Los Angeles area. The experience of living in diverse cities had a great impact on my creative work. As a child growing up with a single mom and one older sister, I spent most of my days doodling. In my teenage years I became fascinated by the underground world of New York's graffiti scene. I practiced for hours trying to mimic the NYC legends, in my black sketchbook of course. By the time I graduated high school there was little time to pursue art, only the pursuit to join the working force. In 2000 I got a huge break, while working at the renowned So-Cal Speed Shop in Pomona, California. The marketing manager inquired about my illustrating skills, only to flat out tell me it was shit. 6 months later he gave me another shot, maybe he was desperate. Either way it was the beginning of my career as a creative. I had little experience with computers and even less experience with Adobe after a 2 week crash course I was up and running. 15 years later I've never looked back, there's still so much to learn.
This portfolio site is focused on my Illustration projects, but my background in creative solutions goes further. For years I’ve helped various companies with a wide range of creative solutions. From basic graphic design to revitalizing their brand identity. This includes collaboration work with website designers to insure a creative consistency. If you’ve been thinking about updating your branding, lets talk. No project is too small to start.